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Infographic: TV Wastes 16 Years of Your Life

If you truly think about it, life is so short! Before you know it, you are halfway through it, and you start thinking “what have I done with my life?”. Some people embrace that feeling, while others...

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Bots Waste $1.5B in Advertising Spending

Solve Media says 10 percent of all online traffic is generated by bots, which hurt publishers and advertisers by generating fake ad clicks and false user accounts. Ten percent of all online traffic is...

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adRANK 001: Evaluating Clever Outdoor Advertising

Somebody Marketing introduces adRANK. adRANK is our featured blog unicorn, unicorn meaning it is a “one-of-a-kind” mythical ranking creature made up by us for your reading enjoyment. We take...

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Making the Right Stock Photo Selection

With the plethora of stock photos available for use, it’s easy to become overwhelmed by the thousands of choices. Image resources that were meant to be quick, convenient ways to fill design needs can...

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How Advertising Makes Poor People Feel Rich

Is there really psychology behind how advertising makes us buy? Can advertising lead those who live well below their means (more politically correct than “poor” … now I have made everyone happy!) feel...

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Four Elements of a Successful Mobile Ad Campaign

As the internet technology continues to transform and increase its penetration, the advertisement mechanisms and paid messages on the internet are also increasing. For a long time now, the concept of...

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The Crammed Dividing Line of Exploiting Love with Marketing

Ah, Valentine’s Day …  the arbitrary holiday that celebrates love is met by many with apathy, and others with downright dread.  This foliday (fake holiday) we salute the blurred lines of exploiting...

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Facebook is Fighting the War Against Clickbait, Cheap Headlines

Facebook is back fighting the war against clickbait. Everyone hates clickbait, but we can’t stay away.   There’s a lot of psychobabble that explains why we click on these manipulative bits, even when...

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Do Certain Colors Help Increase Online Conversions?

Ecommerce business owners are always testing elements of their websites to increase online conversions. One of the most interesting and highly debated contributors to the conversion rate is the use of...

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