Infographic: TV Wastes 16 Years of Your Life
If you truly think about it, life is so short! Before you know it, you are halfway through it, and you start thinking “what have I done with my life?”. Some people embrace that feeling, while others...
View ArticleBots Waste $1.5B in Advertising Spending
Solve Media says 10 percent of all online traffic is generated by bots, which hurt publishers and advertisers by generating fake ad clicks and false user accounts. Ten percent of all online traffic is...
View ArticleadRANK 001: Evaluating Clever Outdoor Advertising
Somebody Marketing introduces adRANK. adRANK is our featured blog unicorn, unicorn meaning it is a “one-of-a-kind” mythical ranking creature made up by us for your reading enjoyment. We take...
View ArticleMaking the Right Stock Photo Selection
With the plethora of stock photos available for use, it’s easy to become overwhelmed by the thousands of choices. Image resources that were meant to be quick, convenient ways to fill design needs can...
View ArticleHow Advertising Makes Poor People Feel Rich
Is there really psychology behind how advertising makes us buy? Can advertising lead those who live well below their means (more politically correct than “poor” … now I have made everyone happy!) feel...
View ArticleFour Elements of a Successful Mobile Ad Campaign
As the internet technology continues to transform and increase its penetration, the advertisement mechanisms and paid messages on the internet are also increasing. For a long time now, the concept of...
View ArticleThe Crammed Dividing Line of Exploiting Love with Marketing
Ah, Valentine’s Day … the arbitrary holiday that celebrates love is met by many with apathy, and others with downright dread. This foliday (fake holiday) we salute the blurred lines of exploiting...
View ArticleFacebook is Fighting the War Against Clickbait, Cheap Headlines
Facebook is back fighting the war against clickbait. Everyone hates clickbait, but we can’t stay away. There’s a lot of psychobabble that explains why we click on these manipulative bits, even when...
View ArticleDo Certain Colors Help Increase Online Conversions?
Ecommerce business owners are always testing elements of their websites to increase online conversions. One of the most interesting and highly debated contributors to the conversion rate is the use of...
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